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“As Many As Possible” Is Not a Marketing Segment

If you ever hire a PR firm (well, a good one), getting a story in the press feels a lot like an interrogation. Who should this story appeal to? Why should they care? Do you have evidence to back this...

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Extending the Life of a Tweet with Peoplebrowsr

The life of a tweet has grown, not just because of Twitter’s new annotations, but because of companies like Peoplebrowsr. With their new product, Analytic.ly, Peoplebrowsr can provide a deep dive into...

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